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HUL elevates Neelkatan to ED, customer development
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HUL appoints Vipul Mathur as ED for personal care
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Hindustan Unilever (HUL), the largest consumer goods firm in India, has introduced a new margin structure for its distributors, providing them with an opportunity to earn 70 basis points more margins with a higher return on investment. The new model, implemented three months ago, emphasizes a "pay for performance" principle, rewarding distributors for prioritizing the quality of service to stores, servicing larger networks, offering a wider range of products, and ensuring next-day delivery.
The move is an extension of its internal ordering app Shikhar, which allows small neighbourhood stores to order directly from it. For HUL, the country s biggest packaged consumer goods firm, the app now accounts for about a third of its sales from neighbourhood retailers. Last year, HUL became the first fast-moving consumer goods (FMCG) firm to join ONDC through its multi-brand direct-to-consumer platform, UShop.
The move is an extension of its internal ordering app Shikhar, which allows small neighbourhood stores to order directly from it. For HUL, the country s biggest packaged consumer goods firm, the app now accounts for about a third of its sales from neighbourhood retailers. Last year, HUL became the first fast-moving consumer goods (FMCG) firm to join ONDC through its multi-brand direct-to-consumer platform, UShop.
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