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Covid has made brands more aware of business-disrupting circumstances

In conversation with Adgully, Shekhar Tewari, Chief Category & Operations Officer, Modenik Lifestyle, speaks about the emerging trends in the innerwear segment, brand growth during the pandemic and post pandemic times, and more.

How Indian Innerwear Brand Dixcy Is Rewriting The Tale Of What Lies Underneath

The Drum finds out how the Indian men’s innerwear brand Dixcy plans to rewrite the code for a busy but undifferentiated category

Challenging tropes of toxic masculinity - one waistband at a time

Business News | Modenik Lifestyle Unveils a New Identity for Dixcy Scott Along with Innovations in Product and Packaging

Get latest articles and stories on Business at LatestLY. Modenik Lifestyle, today, announced a new brand identity for its men s essential clothing (innerwear, thermals and casual wear) brand Dixcy Scott. Business News | Modenik Lifestyle Unveils a New Identity for Dixcy Scott Along with Innovations in Product and Packaging.

Dixcy Scott s New Campaign is all about the Life-Changing Impact of Great Body Language

Dixcy Scott s New Campaign is all about the Life-Changing Impact of Great Body Language
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