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Modenik Lifestyle ropes in former P&G India chief L. V Vaidyanathan as Executive Chairman

Modenik Lifestyle appoints L.V. Vaidyanathan as Executive Chairman, aiming for innovation, excellence, and sustainable growth in essential wear brands.

Dixcy Scott unveils Body Ki Bhasha campaign

Dixcy Scott unveils Body Ki Bhasha campaign
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Dixcy Scott unveils 'Body Ki Bhasha' campaign to endorse comfort through innerwear - Brand Wagon News

Dixcy Scott unveils 'Body Ki Bhasha' campaign to endorse comfort through innerwear - Brand Wagon News
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Modenik Announces Post Merger Leadership Team

Modenik Lifestyle Pvt. Ltd has announced its leadership team following the close of the merger. Modenik is the entity formed post the merger of two Advent International portfolio companies in the essential clothing category - Dixcy Textiles Pvt. Ltd (Dixcy Scott brand) and Gokaldas Intimatewear Pvt. Ltd (parent company of brand Enamor).Top L to R:

Redefining Men's Innerwear: A Shift from Crassness to Authenticity

Is it time for men's innerwear ads to ditch crassness? Explore the changing narrative in this category and the shift towards more authentic and empathetic messaging.

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