subscription, what should buy premium. i worked with this one shampoo company, right, people have to reorder it a certain time. they have created this automatic renewal. yes. so they send it to you every month. they would have to think, okay, how does somebody use this. when should we be sending it out again. a great way to think about product road map is what is your customer doing right before they use your product and right after. if you re a shampoo company, right before and after, they might be a bridge for you to extend your portfolio. to sell them something else. got it. when you say have a dedicate ed account manager for your existing customers you mean. sometimes it s a different dna to sell a new customer than to cultivate a long-term relationship. sometimes initial sells reps are focused on clothes, quarter. getting the new logo in. maybe account management role is about long-term relationship.
as bad as virginia slims you ve come a long way, baby. i need to wash my hair and dove s real beauty campaign is good. and certainly a go daddy ad it s better than go daddy. we should be sceptical about how these messages are being sold by advertising companies. feminism is not about a set of behaviors. it s about policy, not just about a good marketing message. i think it s okay to give women advice on daily behavioral things if it s coming from, say, a successful woman. i don t need it from my shampoo company. yes. that is well said. we ll give pantene exactly what they want and play a little bit of the ad. let s take a look. i have a question. why don t we go back to the original theme that we did. morning. got a minute? sorry. not sorry. sorry, not sorry.
women and men do something differently, the women need to fix themselves to be more like the men. that is what bugged me about this ad el joy, more than anything else. first i would say i hope they re giving you or other folks talking about this on the night works a check or at least a box of shampoo. i know. exactly what they wanted which is what the representative from the company said, is that they did this to spark a conversation, to engage a conversation either with the people that are already customers or to engage a conversation with women in general which is their target market and to sort of help build good will for the company. my first reaction when i saw it was to look internally. yes, i do apologize a lot. it was actually funny. a friend of mine i don t need that guilt from my shampoo company. i have plenty issues to start with without pantene telling me i say sorry too much. i think watching it everyone
get more with our best plans on the best network. for best results, use verizon. many republicans in politics long insisted that not apologizing is a sign of strength. mitt romney named his book no apology. then vice president bush hoped to cast off by standing firm with president reagan in never saying sorry. let me put it this way, i m proud to serve with a president who doesn t go around apologizing. whether or not they know it or even intended it, the message has been heard loud and clear by a shampoo company. this week a new ad shows a series of women apologizing in everyday situations. then it shows how they can fix their lives by simply not being sorry and having amazing hair,
i m sorry so sorry that i was such a fool those two words, something that the shampoo company is hoping to hear less of. pantene launched a controversial commercial asking the question, why are women always apologizing? the ad is called not sorry. abc s deborah roberts has a look for us. reporter: get ready for a conversation. that s bound to have women scratching their heads. sorry. do you have a minute? reporter: hair care giant pantene dropped an ad campaign showing women a constant state of apology. in the office. sorry. at home. sorry. even in bed. sorry. reporter: sound familiar?