as bad as virginia slims "you've come a long way, baby." i need to wash my hair -- >> and dove's real beauty campaign is good. >> and certainly a go daddy ad -- >> it's better than go daddy. we should be sceptical about how these messages are being sold by advertising companies. feminism is not about a set of behaviors. it's about policy, not just about a good marketing message. i think it's okay to give women advice on daily behavioral things if it's coming from, say, a successful woman. i don't need it from my shampoo company. >> yes. that is well said. we'll give pantene exactly what they want and play a little bit of the ad. let's take a look. >> i have a question. why don't we go back to the original theme that we did. >> morning. got a minute? >> sorry. not sorry. >> sorry, not sorry.