Buyers Find Their Ads Still Play When the TV Is Off adweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adweek.com Daily Mail and Mail on Sunday newspapers.
/PRNewswire/ Method Media Intelligence, Inc. "MMI," a New York based developer of ad measurement & analytics SaaS offerings, has developed and released an.
MMI Says It Uncovered CTV Fraud Costing Advertisers $20 Million Per Month adexchanger.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adexchanger.com Daily Mail and Mail on Sunday newspapers.
May 13, 2021
People who browse the web on personal computers and Apple devices are about to gain a bit of privacy online. That’s because major tech companies are making it harder for advertisers to use two key technologies that allow them to track individuals across the web: third-party browser cookies and Apple’s ID for Advertisers (IDFA). As a result, advertisers will have much less power to gather mountains of granular data on what individual web users read, view, and buy online.
Tech giants mainly Apple, Google, and the non-profit Mozilla Corporation that runs the Firefox browser are making these changes in response to widespread public backlash against tech companies snooping on internet users, as well as a wave of new national privacy regulations inspired by Europe’s landmark General Data Protection Regulation (GDPR). The new laws don’t explicitly require the tech firms to stop using tools like cookies or IDFA to track people but the companies are voluntarily improv