Allowing advertisers to layer branded moments into streamable content outside of existing ad pods and claiming to no less than revolutionise connected TV (CTV) .
The new technology will enable streamers to overlay dynamic, interactive, and shoppable moments within shows, films, and sports content outside of traditional ad pods
/PRNewswire/ BrightLine, the industry standard for advanced CTV ad experiences, today announced the launch of the Proteus Experience Engine, the company s.
MMI Says It Uncovered CTV Fraud Costing Advertisers $20 Million Per Month adexchanger.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adexchanger.com Daily Mail and Mail on Sunday newspapers.
/PRNewswire/ BrightLine, the leader in interactive and dynamic connected TV (CTV) ad solutions, sees 4x growth in programmatic demand for its advanced.