/PRNewswire/ Method Media Intelligence, Inc. "MMI," a New York based developer of ad measurement & analytics SaaS offerings, has developed and released an.
MMI Says It Uncovered CTV Fraud Costing Advertisers $20 Million Per Month adexchanger.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adexchanger.com Daily Mail and Mail on Sunday newspapers.
Reinventing web advertising tech at a time of heightened privacy concern proves difficult Share
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Analysis With Google testing its FLoC ad technology in preparation for the planned elimination of third-party cookies next year, uncertainty about potential problems and growing legal support for privacy is shaking up the digital ad industry.
The move away from third-party cookies will have significant financial impact on the ad industry, and the internet ecosystem that depends on advertising – assuming you accept studies that credit third-party cookies with meaningful [PDF] rather than minimal [PDF] revenue. Our analysis suggests that the publishing industry will have to replace up to $10 billion in ad revenue with a combination of first-party data gathered through a combination of paywalls and required registrations, and updated contextual targeting and probabilistic audience modeling (analytics that incorporate an array of unknown elements), said consultancy McKins
Connected TVs are prime marketing real estate because the big screen captures the attention of viewers more effectively than a smartphone with a smaller screen. Technology vector created by vectorjuice - www.freepik.com
As billions of consumers binge-watched TV shows during the pandemic, an insidious form of fraud was playing out right under their noses.
Marketers spend millions of dollars to reach audiences glued to Internet-connected TVs, but some of that money is ending up in the pockets of scam artists, who’ve devised a complex and hard-to-detect shell game that mixes up where ads appear and who makes money from their placement. This digital switcheroo diverts ads meant for big, high-definition television screens to less expensive platforms, such as smartphones, with thieves pocketing the price difference.