comparemela.com

Latest Breaking News On - Method media intelligence - Page 1 : comparemela.com

More Transparency on Inventory and Measurement at Upfronts

Method Media Intelligence (MMI) Releases MAP-ACT, Reducing CTV Ad Waste by 50%

/PRNewswire/ Method Media Intelligence, Inc. "MMI," a New York based developer of ad measurement & analytics SaaS offerings, has developed and released an.

MMI Says It Uncovered CTV Fraud Costing Advertisers $20 Million Per Month

MMI Says It Uncovered CTV Fraud Costing Advertisers $20 Million Per Month
adexchanger.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adexchanger.com Daily Mail and Mail on Sunday newspapers.

Google s FLoC flies into headwinds as internet ad industry braces for instability

Reinventing web advertising tech at a time of heightened privacy concern proves difficult Share Copy Analysis With Google testing its FLoC ad technology in preparation for the planned elimination of third-party cookies next year, uncertainty about potential problems and growing legal support for privacy is shaking up the digital ad industry. The move away from third-party cookies will have significant financial impact on the ad industry, and the internet ecosystem that depends on advertising – assuming you accept studies that credit third-party cookies with meaningful [PDF] rather than minimal [PDF] revenue. Our analysis suggests that the publishing industry will have to replace up to $10 billion in ad revenue with a combination of first-party data gathered through a combination of paywalls and required registrations, and updated contextual targeting and probabilistic audience modeling (analytics that incorporate an array of unknown elements), said consultancy McKins

Coming to a TV near you: Ad fraud that costs marketers millions

Connected TVs are prime marketing real estate because the big screen captures the attention of viewers more effectively than a smartphone with a smaller screen. Technology vector created by vectorjuice - www.freepik.com As billions of consumers binge-watched TV shows during the pandemic, an insidious form of fraud was playing out right under their noses. Marketers spend millions of dollars to reach audiences glued to Internet-connected TVs, but some of that money is ending up in the pockets of scam artists, who’ve devised a complex and hard-to-detect shell game that mixes up where ads appear and who makes money from their placement. This digital switcheroo diverts ads meant for big, high-definition television screens to less expensive platforms, such as smartphones, with thieves pocketing the price difference.

© 2024 Vimarsana

vimarsana © 2020. All Rights Reserved.