The top five categories present in IPL 2024 together comprised 52% share of ad volumes, with Ecom-Gaming leading the list. The Ecom-Gaming category dominated the category list in all 15 matches of IPL 2024. Apart from Ecom-Gaming, the top five categories included Range of Food Products, Pan Masala, Cellular Phones-Smart Phones, and Securities/Sharebroking Organisation.
BFSI saw strong ad presence on Digital & Print in Jan-Apr 21; 2% growth in TV ad volumes adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
Number of categories that advertised in first 13 matches of IPL 14 up by 8%: TAM AdEx adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.