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Decoding the pan masala ad template

While pan masala brands are moving from Bollywood celebs to cricketers, the brand message and positioning isn't changing. Here's why.

India
Anushka-sharma
Virender-sehwag
Kamla-pasand
Vimal-elaichi
Pan-bahar
Hrithik-roshan
Salman-khan
Wunderman-thompson
Sunil-gavaskar
Ranveer-singh
Chris-gayle

70 new brands, 16 new categories advertised on TV in 35 matches of IPL 16: TAM

70 new brands, 16 new categories advertised on TV in 35 matches of IPL 16

Bharti-airtel
Auto-products-services
Cellular-phone-service
Airtel
Pan-masala
Aerated-soft-drink
Sporta-technologies
Parle-biscuits
Vishnu-packaging
Ecom-auto-products
Rajshree-silver-coated-elaichi
Thums-up-charged

70 new brands, 16 new categories advertised on TV in 35 matches of IPL 16

70 new brands, 16 new categories advertised on TV in 35 matches of IPL 16

Bharti-airtel
Airtel
Cellular-phone-service
Auto-products-services
Pan-masala
Aerated-soft-drink
Sporta-technologies
Parle-biscuits
Vishnu-packaging
Ecom-auto-products
Rajshree-silver-coated-elaichi
Thums-up-charged

Number of categories that advertised in first 13 matches of IPL 14 up by 8%: TAM AdEx

Number of categories that advertised in first 13 matches of IPL 14 up by 8%: TAM AdEx
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.

Indian-premier-league
Energy-drinks
Securities-sharebroking-organisation
Sharebroking-organisation
Chair-dyes
Rajshree-silver-coated-elaichi
E-commerce-sector
Sporta-technologies
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