the uk s first tiktok election. after the conservatives announced their proposals for national service for 18 year olds, rishi sunak also did his first video on the conservative party s tiktok account. hi, tiktok, sorry to be breaking into your usual politics free feed, but i m making a big announcement today and i ve been told that a lot of you already have some views on it. so, first thing no, i m not sending everyone off to join the army. what i am doing is proposing a bold new model of national service for 18 year olds. well, i want to bring in shona ghosh from bloomberg. everyone here listening to rishi sunak there. give us the basics, shona, because lots of people will think of tiktok as a platform for kids. mm. ..who clearly don t vote, but who is consuming political content on tiktok? so tiktok itself has been trying to dispel the idea that it is mostly a platform, an app used by children. and that seems to be true. erm, it is also widely used by the elder millennia
after the conservatives announced their proposals for national service for 18 year olds, rishi sunak also did his first video on the conservative party s tiktok account. hi, tiktok, sorry to be breaking into your usual politics free feed, but i m making a big announcement today and i ve been told that a lot of you already have some views on it. so, first thing no, i m not sending everyone off to join the army. what i am doing is proposing a bold new model of national service for 18 year olds. well, i want to bring in shona ghosh from bloomberg. everyone here listening to rishi sunak there. give us the basics, shona, because lots of people will think of tiktok as a platform for kids. mm. ..who clearly don t vote, but who is consuming political content on tiktok? so tiktok itself has been trying to dispel the idea that it is mostly a platform, an app used by children. and that seems to be true. erm, it is also widely used by the elder millennials. ..won t say which camp i m i
on the conservative party s tiktok account. hi, tiktok, sorry to be breaking into your usual politics free feed, but i m making a big announcement today and i ve been told that a lot of you already have some views on it. so, first thing no, i m not sending everyone off to join the army. what i am doing is proposing a bold new model of national service for 18 year olds. well, i want to bring in shona ghosh, from bloomberg. everyone here listening to rishi sunak there. give us the basics, shona, because lots of people will think of tiktok as a platform for kids who clearly don t vote, but who is consuming political content on tiktok? so tiktok itself has been trying to dispel the idea that it is mostly a platform, an app used by children. and that seems to be true. erm, it is also widely used by the elder millennials. ..won t say which camp i m in, and also gen z, erm, you know, which is a pretty big cohort and they can all vote and have often very strong political views. so
for 18 year olds, rishi sunak also did his first video on the conservative party s tiktok account. hi, tiktok, sorry to be breaking into your usual politics free feed, but i m making a big announcement today and i ve been told that a lot of you already have some views on it. so, first thing no, i m not sending everyone off to join the army. what i am doing is proposing a bold new model of national service for 18 year olds. well, i want to bring in shona ghosh from bloomberg. everyone here listening to rishi sunak there. give us the basics, shona, because lots of people will think of tiktok as a platform for kids. mm. ..who clearly don t vote, but who is consuming political content on tiktok? so tiktok itself has been trying to dispel the idea that it is mostly a platform, an app used by children. and that seems to be true. erm, it is also widely used by the elder millennials. ..won t say which camp i m in, and also gen z, erm, you know, which is a pretty big cohort and they
policing this stuff. so, you know, we don t necessarily know, you know, probably the major political parties are not breaking the rules, but we do know that there are influencers who sometimes skirt the line in terms of what they re posting. so that s not to say that, you know, even though there is this ban on political advertising, you may not see content that sort of skirts that a little bit. 0k. well, it s a perfect moment to bring in sean topham from the creative ad agency topham guerin, because sean is known as borisjohnson s social media guru, having worked on his 2019 general election campaign. sean, welcome to the media show. great to be here. great to have you. i think your use of tiktok as a useful election tool actually came later, last year in new zealand. you ran the right wing national party s social media campaign and that party won that election. why then did you focus on tiktok? and presumably you believe it translates into votes? that s right. you know, we saw a huge