It hasnt. I dont think the media has done itself has not really its not had a good episode here. I think there are exceptions but, really, the running has been done by generalists predominantly by female journalists and all of the Health And Science specialists have been absent. There really wasnt the support from the wider bbc. And, rebecca coombes, if i could bring you in youre Head Ofjournalism at the british medicaljournal. Would you agree . Would you say that science journalists avoided this subject . Im afraid i would, actually. Why . Why did they . I think there was a real hesitancy, and im hopeful that post cass, the hesitant might be more courageous in stepping into the silence. I think there was a real mishmash between evidence and advocacy, and that became a problem