the uk s first tiktok election. after the conservatives announced their proposals for national service for 18 year olds, rishi sunak also did his first video on the conservative party s tiktok account. hi, tiktok, sorry to be breaking into your usual politics free feed, but i m making a big announcement today and i ve been told that a lot of you already have some views on it. so, first thing no, i m not sending everyone off to join the army. what i am doing is proposing a bold new model of national service for 18 year olds. well, i want to bring in shona ghosh from bloomberg. everyone here listening to rishi sunak there. give us the basics, shona, because lots of people will think of tiktok as a platform for kids. mm. ..who clearly don t vote, but who is consuming political content on tiktok? so tiktok itself has been trying to dispel the idea that it is mostly a platform, an app used by children. and that seems to be true. erm, it is also widely used by the elder millennia
after the conservatives announced their proposals for national service for 18 year olds, rishi sunak also did his first video on the conservative party s tiktok account. hi, tiktok, sorry to be breaking into your usual politics free feed, but i m making a big announcement today and i ve been told that a lot of you already have some views on it. so, first thing no, i m not sending everyone off to join the army. what i am doing is proposing a bold new model of national service for 18 year olds. well, i want to bring in shona ghosh from bloomberg. everyone here listening to rishi sunak there. give us the basics, shona, because lots of people will think of tiktok as a platform for kids. mm. ..who clearly don t vote, but who is consuming political content on tiktok? so tiktok itself has been trying to dispel the idea that it is mostly a platform, an app used by children. and that seems to be true. erm, it is also widely used by the elder millennials. ..won t say which camp i m i
on the conservative party s tiktok account. hi, tiktok, sorry to be breaking into your usual politics free feed, but i m making a big announcement today and i ve been told that a lot of you already have some views on it. so, first thing no, i m not sending everyone off to join the army. what i am doing is proposing a bold new model of national service for 18 year olds. well, i want to bring in shona ghosh, from bloomberg. everyone here listening to rishi sunak there. give us the basics, shona, because lots of people will think of tiktok as a platform for kids who clearly don t vote, but who is consuming political content on tiktok? so tiktok itself has been trying to dispel the idea that it is mostly a platform, an app used by children. and that seems to be true. erm, it is also widely used by the elder millennials. ..won t say which camp i m in, and also gen z, erm, you know, which is a pretty big cohort and they can all vote and have often very strong political views. so
for 18 year olds, rishi sunak also did his first video on the conservative party s tiktok account. hi, tiktok, sorry to be breaking into your usual politics free feed, but i m making a big announcement today and i ve been told that a lot of you already have some views on it. so, first thing no, i m not sending everyone off to join the army. what i am doing is proposing a bold new model of national service for 18 year olds. well, i want to bring in shona ghosh from bloomberg. everyone here listening to rishi sunak there. give us the basics, shona, because lots of people will think of tiktok as a platform for kids. mm. ..who clearly don t vote, but who is consuming political content on tiktok? so tiktok itself has been trying to dispel the idea that it is mostly a platform, an app used by children. and that seems to be true. erm, it is also widely used by the elder millennials. ..won t say which camp i m in, and also gen z, erm, you know, which is a pretty big cohort and they
to say half the internet isjust memes. and political parties, you know, are still and clearly needing to embrace them to disseminate their message. so, yeah. 0k, sorry to interrupt. just tell us how it works, then. you re trying to create, you know, you can t buy your way to prominence on tiktok. so you re trying to create these memes, whatever it might be. what are you doing? sitting around with a young team talking about how to do that? how? just talk us through how you do it. yeah. that s right. look, i think it would be helpful to have a young team at the helm of that. a lot of these are sort of trends or internet subcultures that sort of captured different audiences on tiktok. and when you can find a way to mash your political message in with this trend or aesthetic or content style, that s when you can really start to get viral content going. you know, the cilla black, surprise surprise, is a meme that s been going around on tiktok for a while, and labour were able to latch on to