in our engagement with scl, which you say is related to cambridge analytica, in our engagement at no time did we ask them to do any kind of data mining. reporter: why don t you want to find out who they are and who their parent company is? it s not necessary. not my business to find out who are your business associates, is it? reporter: those business associates have such a terrible reputation in terms of negative campaigning, would you hire them again in 2022? no, i would not, not because of the reputation. i would not because i don t have time to be dealing with all these side issues. i have to deal with my core business and my core business is to run a campaign and win an election. reporter: the fallout of a cambridge analytica s tactics is far from over for this east african nation. and time will tell whether kenyans get the answers they re looking for. cnn, nairobi. thank you so much for the
web site working in the u.s. in the 2014 midterm elections, specifically working to elect tom tillis to be a republican senator from north carolina. he said he spent three months in north carolina with a consult antsy team create highly-targeted advertising that harnessed scl s national database of voter issue sentiment and psychographic profiles. and then he, on his website, he shows an ad from that election, to illustrate his work on behalf of thom tillis, during that election, which is weird, because from what we can see, this guy is not american. he s british. and american law says only american citizens are allowed to directly or indirectly participate in u.s. political campaigns at any sort of level that involves decision making about the campaign. you can hire non-americans to lick envelopes or whatever, but
company of cambridge analytica. you can see that this british guy brags on his website, he touts his experience working in the u.s. in the 2014 midterm elections, specifically working to elect thom tillis to be a republican senator from north carolina. he said he spent three months in north carolina with a consultensy team create highly-targeted advertising that harnessed scl s national database of voter issue sentiment and psychographic profiles. and then he, on his website, he shows an ad from that election, to illustrate his work on behalf of thom tillis, during that election, which is weird,
says was happening at cambridge analytica. watch this. joining me is a former research director who blew the whistle on the firm. thank you so much for joining us. are you doing okay? thanks for having me. it s been a long day. but i m okay. you describe what you billed as psycho logical warfare. a psychological warfare weapon. something you say steve bannon wanted. the ability to play with the psychology of an entire country. how did that work? talk to us about that. yeah. so steve came to scl because he believes in something called the breitbart doctrine. in order to change politics you first have to change culture because politics is down stream from culture. and in order to fight a culture war, you need an arsenal of information weapons. and who better to go to than a company like scl which is a military contractor based in the
republican mega donor robert mercer partnered with british behavioral research company scl group. he financed $1.5 million pilot program led by scl elections director which would later become cambridge analytica. right around that time facebook allowed apps on its site to collect profile and friend list data with user permission. the practice stopped in mid 2014 but some apps were given a short grace period. in june, 2014 then scl employee christopher wylie found alexander hogan to develop an o app to deploy on facebook. that month robert mer se invested $15 million to formally create cambridge analytica along with breitbart chief and then mercer ally, you know the name,