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Advertisers react to 'underwhelming' Google Marketing Live 2024

Here are some of the reactions from PPC experts following the many updates announced at Google Marketing Live 2024.

Noord hollandHarrison jack heppBoris becericSarah stemenMax pmaxJeremy krantzNavah hopkinsAmalia fowlerGoogle marketing livePerformance maxGoogle adsCompound growth marketingAsset levelDemand genClicktech solutionTiktok shop

6 ways to use AI for paid search account restructuring

6 ways to use AI for paid search account restructuring
searchengineland.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from searchengineland.com Daily Mail and Mail on Sunday newspapers.

Sarah stemenJon kaganJulief bacchiniResearch associationGoogle adsMicrosoft advertisingCreating google adsPerformance plannerGoogle performance plannerSearch enginePaid search association

Negative keywords in paid search: 6 strategies for effective implementation

Negative keywords in paid search: 6 strategies for effective implementation
searchengineland.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from searchengineland.com Daily Mail and Mail on Sunday newspapers.

Scott carruthersChris cabannisSarah stemenLisa erschbamer linkedinHarrison jack heppHarrison jack hepp linkedinLisa erschbamerScott carruthers linkedinResearch associationDuring the paid search association webinar onGoogle adsQuality scorePaid search association webinarFalcon digital marketingMicrosoft advertisingErschbamer linkedin

Value-based bidding: Why it's key to boosting your Google Ads

Value-based bidding: Why it's key to boosting your Google Ads
searchengineland.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from searchengineland.com Daily Mail and Mail on Sunday newspapers.

Ginny marvinSarah stemenMelissa mackeyPeter bowenResearch associationGoogle adsGoogle ads liaison ginny marvinSearch enginePaid search association

Google shares ACA FAQ and marketers give their verdict

Google shares ACA FAQ and marketers give their verdict
searchengineland.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from searchengineland.com Daily Mail and Mail on Sunday newspapers.

Thomas eccelGinny marvinNicola agiusSarah stemenCampaign experimentsResearch associationProduct liaisonSenior performance marketing managerSearch engine landDescription googlePaid search associationPaid media editorJungle creationsMail onlineDigital spyBlue array