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6 ways to use AI for paid search account restructuring

6 ways to use AI for paid search account restructuring
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The Drum | Advertiser Distrust In Platforms Data Is Increasing Marketplace Competition

Trust between advertisers and platforms is predicated on accuracy and honesty. With numerous examples of that trust being breached, to what extent does that trust still exist? We take a look as part of The Drum’s latest Deep Dive, The New Data & Privacy Playbook.

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Search incrementality: How paid and organic work together for better performance

Can you stop bidding on brand terms and rely purely on organic rankings? Probably not. At SMX Next, Jonathan Kagan shared how organic and paid can overdeliver together and how to evaluate paid search incrementality.

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There s More to the Story behind Rare Glass Octopus Footage | The Brink

There s More to the Story behind Rare Glass Octopus Footage | The Brink
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