Today, customer is king – period. In all industries, in all geographies, we are simply living in a time where differentiation and revenue.
Exploring The Gap Between Customer Focus And Customer Impact
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Closing The Digital Transformation ROI Gap How To Overcome The #1 Issue That Hinders Success
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Cashing In On The Opportunity Of Outcomes
By Sarah Nicastro
Sometimes it feels like the majority of content I’m creating is around the move to delivering outcomes. But, guess what? That’s because it is THE single biggest trend – in the form of a truly monumental opportunity – that our audience needs to better grasp, understand, and navigate. In a recent report published by Boston Consulting Group (BCG), the firm summarizes the importance of this topic quite nicely by saying, “As the focus of creating and capturing value shifts from one-time sales to long-term partnerships, it is driving higher customer retention as well as rapid account expansion. No wonder many CEOs are convinced that deploying outcome-based business models (OBMs, for short) is the best way to win the future.”