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Promoted from Shutterstock By Jenni Baker-01 April 2021 21:54pm The power of purpose panel discussion is available on demand via The Drum s Digital Transformation Festival website
Brands are increasingly expected to drive marketing messages forward with purpose at their heart - but how can they achieve this authentically to drive an emotional connection with audiences?
According to Harvard Business Research, 64% of consumers say that when they connect with a brand, it’s generally because of a shared value. Now, because of that, it’s not surprising that 70% of CMOs see that having purpose in their marketing messages is a key priority.
Five ways the ad industry can be a better place to work, according to its rising stars
Campaign s Faces to Watch 2020 give their advice on how the industry can continue to be an attractive destination for creative talent.
by Kate Magee
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