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The Four Fs of employee experience Photograph by Sanja Radin Drew, the brand manager at a large consumer packaged goods company, had been working for weeks on a summer promotion for new scents of one of the company’s leading soap brands. He spun up a website to announce the program, but then, to comply with corporate requirements, he needed to register the site with the company’s central IT department. He set aside what time he could spare in his busy day to fill out the online form required to do this, but it was so complicated and technical that Drew gave up. Frustrated, he closed the tab, making a note to revisit it on a less hectic day which never came. Back in central IT, Joan came across the new website after a periodic audit of traffic analytics and realized the site hadn’t been properly registered. She wasn’t terribly surprised, though. Drew’s site was one of hundreds throughout the company’s domain that weren’t properly documented. Not only was this rampant

Sanja radinEmployee engagementDesign thinkingExperiences matterசஞ்சா ரேடின்ஊழியர் நிச்சயதார்த்தம்வடிவமைப்பு சிந்தனைஅனுபவங்கள் விஷயம்