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Redefining B2B customer experience: COVID-19 catalyzes big changes

The pandemic is forcing companies to focus on experiences their clients expect, while mobilizing them to accelerate product and service innovation.

Redefining customer experience: Connecting in the time of COVID-19

As the novel coronavirus forces people into a digital-only way of life, it’s important for businesses to infuse virtual experiences with a human touch.

Six building blocks for revitalized B2B marketing and sales

COVID-19 is forcing companies to leverage digital experiences rather than rely on traditional face-to-face models of engagement, but the change requires ramping up investments and reimagining operating models.

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