Global creative agency 180 launches MENA hub
DUBAI, January 19, 2021 Amsterdam and Los Angeles-based creative agency 180 has announced a significant expansion and evolution of its business model into the Middle East and North Africa region, with the launch of 180 MENA, based in Dubai and Doha. The agency is also establishing its presence in New York as part of its expansion strategy, said a statement. 180 MENA will be a key hub in 180’s global ecosystem that connects cultural insight, data, technology, conceptual craft and flawless execution, it said. Led by General Manager Youssef Chahine, the specialised team in the MENA will work day-to-day with clients on the ground and will also be a doorway to accessing the brand building, design, brand strategy, digital and partnership experience of the 180 ecosystem in LA, NYC and Amsterdam.
RIYADH: Omnicom agency 180 is expanding into the Middle East and North Africa (MENA) region with offices in Dubai and Doha. 180 launched its first office in Amsterdam nearly 20 years ago with a second one in Los Angeles. Along with its MENA offices in the UAE and Qatar, the agency is now also setting up shop in New York as part of its expansion strategy. The agency’s global
180 Expands Global Footprint with Launch of New York and Middle East and North Africa Hubs
Global Leadership Sander Volten, Global CEO in Amsterdam and Al Moseley, Global Chairman and CCO in LA Integrates Brand Intelligence Operating System (BIOS) into 180 Ecosystem
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LOS ANGELES and AMSTERDAM, Jan. 15, 2021 /PRNewswire/ Today, the Amsterdam and Los Angeles-based creative agency 180 announced a significant expansion and evolution of its business model, opening two new offices, 180 New York and 180 MENA (Middle East North Africa), based in Dubai and Doha. 180 New York will integrate the social consultancy Brand Intelligence Operating System (BIOS), whose expertise in audience-inspired creativity and platform will be integrated across the 180 network. The expansion into New York and MENA builds and strengthens 180 s ecosystem of global creativity of about 500 people globally.