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Ad execs are starting to travel again as clients seek facetime with their agencies.
Agencies want to balance hybrid work with client expectations for in-person meetings.
Some said they re prepared to push back if asked to resume hectic pre-pandemic travel schedules.
Ad agencies aren t fully reopened, but they re gradually resuming travel as more people get vaccinated and clients request in-person meetings, new business pitches, and on-site commercial productions.
A new study by advertising staffing company WorkReduce showed 55% of ad execs said they were traveling again for business. Meanwhile, only 13% said they were returning to the office full-time, 40% said they were returning sometimes, and 46% said they were still working from home.