While it’s unclear what Twitter will look like under Musk – the deal was just struck yesterday; ink likely hasn’t even dried yet – some marketers and agency executives expect concerns about brand safety to bubble up given Musk’s comments about free speech.
Another week, another wave of senior appointments and departures at brands, agencies and media owners. Check out our global round-up of who is moving where (and why it matters) below, then head over to our People on the Move hub to see who else has been moving up the career ladder.
Global creative agency 180 launches MENA hub
DUBAI, January 19, 2021 Amsterdam and Los Angeles-based creative agency 180 has announced a significant expansion and evolution of its business model into the Middle East and North Africa region, with the launch of 180 MENA, based in Dubai and Doha. The agency is also establishing its presence in New York as part of its expansion strategy, said a statement. 180 MENA will be a key hub in 180’s global ecosystem that connects cultural insight, data, technology, conceptual craft and flawless execution, it said. Led by General Manager Youssef Chahine, the specialised team in the MENA will work day-to-day with clients on the ground and will also be a doorway to accessing the brand building, design, brand strategy, digital and partnership experience of the 180 ecosystem in LA, NYC and Amsterdam.