We have reached a milestone. As The Ratings Experts from RESEARCH DIRECTOR, INC. – in close cooperation with the math mavens from XTRENDS – prepare to deliver yet another scintillating foray into the ratings universe, the SEPTEMBER survey marks the tenth anniversary of this here missive. That’s a decade worth of smarm, snark, and sarcasm. So, as an added feature to this month’s column, we will fondly look back at what was happening then in the markets we examine. This .
What is it about SEPTEMBER? Is there some mystical force lurking beneath the surface that serves as a muse for so many songwriters? What does this month have that others – like AUGUST or OCTOBER – lack? As we ponder this deep thought, The Ratings Experts from RESEARCH DIRECTOR, INC. – along with our muses from XTRENDS – bring you the latest in NIELSEN fashion. This survey began on AUGUST 19th and ran full speed into SEPTEMBER 15th. It featured a long holiday weekend, .