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Sainsbury s becomes the first big four grocer to join GenM menopause network | News

Sainsbury s becomes the first big four grocer to join GenM menopause network | News
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Alex jeffersonSam simisterHolland barrettHeather jacksonGenm collective

Transcripts for BBCNEWS Talking Business 20240604 10:47:00

to the face creams that you use, through the mascara orfoundation that you choose to buy, the clothing that you need to wear to keep cool because you are more likely to be hotter. the bedding that you choose to ensure that you can have a better night s sleep to keep you cool. the list is so long it basically covers every sector because everything changes. it s called the change for a reason. is it catching on, sam? very much so. we launched it in february, at the end of february. so it s really early days. but i am very encouraged to tell you that within a very short space of time we ve got over a0 brands now deploying the m tick and by october we will have very close to 600 products deploying the m tick also. so we go through the process, we ensure that integrity is intact, but these brands in the collective are really embracing it because they have the insight and they are trusting in that data. your report found women saying that they dealt with things like crippling anxiety. i m

Mascara orfoundationEverything changesSam simisterThe changeThe end

Transcripts for BBCNEWS Talking Business 20240604 10:48:00

in this space taking advantage of people who are who are suffering and then selling things to them, which may not be that useful, like food supplements and creams and even lipsticks? i think the first thing to say on that is that everybody s menopause is going to be different. it is about choice and control. so it is incredibly hard to say whether one product works for you or whether it won t. you really do need that choice and control. and i come back to the importance around integrity. that is why with our symbol, it has governance and integrity associated with it, so that products that do deploy the m tick have followed a process and they have the data that then supports that they are worthy of carrying that m tick. i think like all situations, a degree of regulation and integrity is required. but sam, i have to say this and you ll know it. some doctors will say that women

Food supplementsEverybody s menopauseSam simister

Transcripts for BBCNEWS Talking Business 20240604 10:45:00

and let s start with this, sam, because your company works with big uk brands like boots, the pharmaceutical giant plus marks and spencer. what kind of advice are you giving companies about reaching menopause age women? that s a great question, aaron. thank you. so, gen m, the menopause partner of brands, exists to help brands understand this audience better and to support them, to empower them, to inspire them to better support through improved products, services, better education, awareness, etc. i think the other important thing to say is that everything that we do is underpinned by research. and the first report we commissioned, we called it the invisibility report back in 2020. and it was this data, aaron, that we believe really compelled and provided the catalyst for these businesses to come on board. a1% saying they felt lonely,

Sam simisterBig ukMarks and spencerPharmaceutical giant plusMenopause partnerGen mInvisibility report

Transcripts for BBCNEWS Talking Business 20240604 23:47:00

i m wondering, sam, are companies in this space taking advantage of people who are who are suffering and then selling things to them, which may not be that useful, like food supplements and creams and even lipsticks? i think the first thing to say on that is that everybody s menopause is going to be different. it is about choice and control. so it is incredibly hard to say whether one product works for you or whether it won t. you really do need that choice and control. and i come back to the importance around integrity. that is why with our symbol, it has governance and integrity associated with it, so that products that do deploy the m tick have followed a process and they have the data that then supports that they are worthy of carrying that m tick. i think like all situations, a degree of regulation and integrity is required. but, sam, i have to say this and you ll know it.

Food supplementsSam simisterEverybody s menopause