Yorkshire businesses must make more effort to support women going through the menopause and better prepare both men and women for the experience, according to the founder of a menopause support organisation.
Leading health and wellness retailer Holland & Barrett has joined a UK-based initiative called GenM, showing its promise to improve awareness and provisions for perimenopausal and menopausal women.
Leading health and wellness retailer Holland & Barrett has joined a UK-based initiative called GenM, showing its promise to improve awareness and provisions for perimenopausal and menopausal women.
After its nationwide Invisibility Report revealed the distinct lack of education and support for people going through the menopause, GenM released its open letter pushing for brands to open up the conversation and help normalize menopause for future generations. The Drum spoke to co-founders Heather Jackson and Sam Simister to find out what’s next on the agenda.
As one in three (15.5m) British women is currently going through menopause or perimenopause, GenM argues this is a missed opportunity for businesses that are underserving this group of consumers.