sam, are companies looking at expanding into this area? i really would hope that they are, because if they don t, they are going to miss out. this is a very discerning population. the midlife woman, according to forbes, we re super consumers. we control the majority of the household spend and we have money to spend. we also, one of the lovely things about getting a bit older, we also know what we want. we are tired of feeling underserved and overlooked. so those of us that are engaged with this topic will seek out those brands that are listening to us, that are representing us authentically with their marketing. and they are seeing us and they are providing the solutions with great signposting that we are looking for. sam simister, thank you so much. a real pleasure having you on the show. thanks for your time and we ll talk to you soon. thank you so much for having me. 0ne company which has invested millions into the menopause market is the uk based health shop chain holland and barre
sam simister, thank you so much forjoining me. and let s start with this, sam, because your company works with big uk brands like boots, the pharmaceutical giant plus marks and spencer. what kind of advice are you giving companies about reaching menopause age women? that s a great question, aaron. thank you. so, gen m, the menopause partner of brands, exists to help brands understand this audience better and to support them, to empower them, to inspire them to better support through improved products, services, better education, awareness, etc. i think the other important thing to say is that everything that we do is underpinned by research. and the first report we commissioned, we called it the invisibility report back in 2020. and it was this data, aaron, that we believe really compelled and provided the catalyst for these
let s say, five years time? my hope is in five years time that we re not actually sitting having this conversation because it is literally part and parcel of a woman s health throughout her career. so i hope that i can almost put myself out of a role by having these conversations now so that we no longer have to have them in the future. and the workplace is a better place regardless of the job that you re doing forfor women, although all over doing for for women, all over the uk and ireland. helen tomlinson, a real pleasure. thank you so much. good luck with everything and i d love to talk to you again soon. so, so far in the show, we ve looked at how menopause symptoms are impacting on women s health and in the workplace. but, you know, the global market for products related to the menopause and its symptoms is estimated to stand at almost $17 billion. and that number is growing every year. so my next guest, she s a pioneer at researching and working with brands to sell products to
to buy, the clothing that you need to wear to keep cool because you are more likely to be hotter. the bedding that you choose to ensure that you can have a better night s sleep to keep you cool. the list is so long it basically covers every sector because everything changes. it s called the change for a reason. is it catching on, sam? very much so. we launched it in february, at the end of february. so it s really early days. but i am very encouraged to tell you that within a very short space of time we ve got over a0 brands now deploying the m tick and by october we will have very close to 600 products deploying the m tick also. so we go through the process, we ensure that integrity is intact, but these brands in the collective are really embracing it because they have the insight and they are trusting in that data. your report found women saying that they dealt with things like crippling anxiety.
provide that support. sam, are companies looking at expanding into this area? i really would hope that they are, because if they don t, they are going to miss out. this is a very discerning population. the midlife woman, according to forbes, we re super consumers. we control the majority of the household spend and we have money to spend. we also, one of the lovely things about getting a bit older, we also know what we want. we are tired of feeling underserved and overlooked. so those of us that are engaged with this topic will seek out those brands that are listening to us, that are representing us authentically with their marketing. and they are seeing us and they are providing the solutions with great signposting that we are looking for. sam simister, thank you so much. a real pleasure having you on the show. thanks for your time and we ll talk to you soon. thank you so much for having me. one company which has invested