Analysing the claim of SBI Research Department of decline in inequality in India in recent years indiatimes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from indiatimes.com Daily Mail and Mail on Sunday newspapers.
The FMCG sector had been hit by inflation, uneven rains during the kharif season and the resultant weak sentiment of the rural sector. However, sentiment is positive for the sector in coming months over expectations that the government will initiate measures to boost rural incomes and demand.
Consumer Goods Companies: Over the past decade, sales of branded daily needs goods in the nation of 1.4 billion people have increasingly relied on rural India, which is home to more than 800 million people whose purchase behaviour is largely linked to farm output. For instance, rural India, which accounts for nearly 40% of the overall FMCG market, saw about 3-5% drop in demand last year due to inflation and erratic monsoon.
Over the past decade, sales of branded daily needs goods in the nation of 1.4 billion people have increasingly relied on rural India, which is home to more than 800 million people whose purchase behaviour is largely linked to farm output. For instance, rural India, which accounts for nearly 40% of the overall FMCG market, saw about 3-5% drop in demand last year due to inflation and erratic monsoon.
Hindustan Unilever (HUL Q3) remains cautiously optimistic as it reports its Q3 financial results. The company expects a gradual recovery in market demand to continue, supported by increased Government spending, recovery in winter crop sowing, and better crop realization. CEO Rohit Jawa emphasizes that rural income growths and winter crop yields will determine the pace of recovery.