April 07, 2021
MODESTO, Calif. (April 6, 2021) – E. & J. Gallo Winery (Gallo) announced today that its Spirits Division has signed an agreement to acquire Agave Loco LLC, the owner of RumChata, a leading cream liqueur brand.
Inspired by the traditional milky rice drink from Mexico, founder and master blender Tom Maas began experimenting in his kitchen to create his version of a rum-based horchata. Using fresh dairy cream, rum and a proprietary sweet spice blend, RumChata was born in 2009. Since its introduction, RumChata has steadily grown within the cream liqueur category in both retail and on-premise.
“First of all, I want to thank the distributors and retailers, as well as our employees, who supported RumChata since its inception. Your backing of the brand meant the world to us and will not be forgotten. As a small independent producer, we never imagined the success of RumChata when we were just getting started back in 2009. We have taken the growth of the brand a
E&J Gallo to buy Rumchata liqueur owner 7th April, 2021 by Nicola Carruthers
California-based E&J Gallo Winery has agreed to acquire Agave Loco, the owner of cream liqueur brand Rumchata, for an undisclosed sum.
The Rumchata brand is inspired by Mexican rice-based drink horchata
The deal, which is expected to close on 16 April, also includes Midwest Custom Bottling (MCB), which produces Rumchata at its facility in Wisconsin, US. MCB’s Tippy Cow rum cream and Holly Nog wine-based eggnog brand are also included in the agreement.
Founded by Tom Maas in 2009, Rumchata (13.75% ABV) is inspired by Mexican horchata, a traditional rice-based drink. Mass sought to create a rum-based horchata using fresh dairy cream, Caribbean rum and a sweet spice blend.
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MODESTO, Calif., April 6, 2021 /PRNewswire/ E. & J. Gallo Winery (Gallo) announced today that its Spirits Division has signed an agreement to acquire Agave Loco LLC, the owner of RumChata, a leading cream liqueur brand.
RumChata
RumChata
Inspired by the traditional milky rice drink from Mexico, founder and master blender Tom Maas began experimenting in his kitchen to create his version of a rum-based horchata. Using fresh dairy cream, rum and a proprietary sweet spice blend, RumChata was born in 2009. Since its introduction, RumChata has steadily grown within the cream liqueur category in both retail and on-premise.
E & J Gallo Strengthens Its Position As A Leading Spirits Company With Purchase Of RumChata bevnet.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bevnet.com Daily Mail and Mail on Sunday newspapers.