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MODESTO, Calif., April 6, 2021 /PRNewswire/ -- E. & J. Gallo Winery (Gallo) announced today that its Spirits Division has signed an agreement to acquire Agave Loco LLC, the owner of RumChata, a leading cream liqueur brand.
RumChata
RumChata
Inspired by the traditional milky rice drink from Mexico, founder and master blender Tom Maas began experimenting in his kitchen to create his version of a rum-based horchata. Using fresh dairy cream, rum and a proprietary sweet spice blend, RumChata was born in 2009. Since its introduction, RumChata has steadily grown within the cream liqueur category in both retail and on-premise.