E&J Gallo to buy Rumchata liqueur owner 7th April, 2021 by Nicola Carruthers
California-based E&J Gallo Winery has agreed to acquire Agave Loco, the owner of cream liqueur brand Rumchata, for an undisclosed sum.
The Rumchata brand is inspired by Mexican rice-based drink horchata
The deal, which is expected to close on 16 April, also includes Midwest Custom Bottling (MCB), which produces Rumchata at its facility in Wisconsin, US. MCB’s Tippy Cow rum cream and Holly Nog wine-based eggnog brand are also included in the agreement.
Founded by Tom Maas in 2009, Rumchata (13.75% ABV) is inspired by Mexican horchata, a traditional rice-based drink. Mass sought to create a rum-based horchata using fresh dairy cream, Caribbean rum and a sweet spice blend.