StarHub and BLKJ part ways, new creative pitch called Details 25 February 2021
StarHub has called for a creative pitch for the Singapore market and has invited incumbent BLKJ to pitch for the account. However, BLKJ is at this point choosing not to participate in the pitch, confirmed Rowena Bhagchandani, CEO of the agency. In a statement to
MARKETING-INTERACTIVE, Bhagchandani said: We thank StarHub for a long and mutually fruitful relationship and for the invitation to pitch. At this point, we have politely declined participation in the pitch. And we wish StarHub all the very best.
Meanwhile, Eva-Lotta Gothe, vice president of brand and marketing communications, StarHub also confirmed the pitch and said it was called to identify the best creative agency partner as StarHub s business transformation accelerates to meet the ever-changing market demands. Gothe confirmed that a few agencies have been invited to participate. “At t
Havas acquires Singapore-based agency BLKJ
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Details 16 February 2021
Vivendi-owned Havas Group has acquired Singapore-born independent agency BLKJ to create BLKJ Havas - an agency whose stated ambition is to create un-advertising out of Singapore from regional and global brands.
BLKJ was founded four years ago by former DDB talent Rowena Bhagchandani, and creative partners Khalid Osman, Lester Lee, and Joji Jacob. The agency has over the years prided itself in what it calls “un-advertising - work that didn’t walk, talk, or could be pigeon-holed as mere advertising”.
Some of the notable work BLKJ created include the Fastest network for StarHub, Lifeproof Crew work for Great Eastern and the Love, Translated piece created during the peak of COVID-19.
BLKJ was founded at the end of 2016.
Image via Havas
BLKJ today announced its partnership with Vivendi-owned Havas Group through an acquisition by the latter. The new entity, BLKJ Havas, will continue to operate out of Singapore and work with regional and global brands.
BLKJ, was founded at the end of 2016 by Rowena Bhagchandani and Creative Partners Joji Jacob, Lester Lee, and Khalid Osman.
The agency handles a portfolio of local and regional clients including StarHub, Scoot, Great Eastern, Republic of Singapore Air Force, the Singapore Tourism Board, the Economic Development Board, and several government authorities.
Within two years of its creation, BLKJ was voted both Creative Agency of the Year, and Independent Agency of the Year at the Creative Circle Awards.
RSAF takes to the skies with new creative agency Details 21 January 2021
The Republic of Singapore Air Force (RSAF) has shifted its creative account from long-term creative partner DDB Singapore to BLKJ. The appointment came following a pitch which concluded in December and is slated to be for a period of three years.
BLKJ is tasked to drive RSAF s recruitment efforts by developing fully integrated campaigns across ATL, BTL, digital and on-ground platforms. According to Rowena Bhagchandani, CEO and co-founder at BLKJ, the agency hopes to show young Singaporeans that the RSAF is where they will find the greatest versions of themselves. “The Air Force is not just one of the most important organisations in Singapore, it’s also one of the most inspiring places to work: a place where science, engineering and tech come together with guts, wits and willpower, she added. The agency is currently still in discussion with RSAF on when th
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