Details 16 February 2021
Vivendi-owned Havas Group has acquired Singapore-born independent agency BLKJ to create BLKJ Havas - an agency whose stated ambition is to create un-advertising out of Singapore from regional and global brands.
BLKJ was founded four years ago by former DDB talent Rowena Bhagchandani, and creative partners Khalid Osman, Lester Lee, and Joji Jacob. The agency has over the years prided itself in what it calls “un-advertising - work that didn’t walk, talk, or could be pigeon-holed as mere advertising”.
Some of the notable work BLKJ created include the Fastest network for StarHub, Lifeproof Crew work for Great Eastern and the Love, Translated piece created during the peak of COVID-19.