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StarHub wraps up creative pitch with TSLA appointment
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Details 12 April 2021
StarHub has moved away from its iconic green, blue and yellow logo after more than 20 years, to adopt a neon spring green shade. It has also embraced a new graphic branding element on its advertising and platforms which it calls The Portal . According to StarHub, The Portal is a bold and unique graphic device that comes straight from its logo , and is a new identity system that brands all of its content moving forward. It signals transformation and is a gateway to all things StarHub s customers love, the brand added. This way, consumers will know the brand asset belongs to StarHub, even if they cannot see the logo.
M1 dials up platform based creativity, calls creative pitch as dentsu bows out Details 03 March 2021
Shortly after unveiling its new brand identity, telco M1 has called for a creative pitch. The appointment is for one year with the option to extend another year, and the appointed agency will start mid-April this year.
The incumbent on the account is dentsu, which has been M1’s agency partner since 2018. While the telco has invited the agency back to pitch, dentsu has declined to participate in the pitch this time round. In a statement to
MARKETING-INTERACTIVE, Phil Adrien, managing director, creative group, dentsu Singapore, said: As the telco successfully launches its exciting new brand, a campaign that dentsu closely partnered to bring to life, we have respectfully declined to participate in their pitch. We feel that the time is now right for us to focus our capabilities on helping other partners to create similarly impactful br
StarHub and BLKJ part ways, new creative pitch called Details 25 February 2021
StarHub has called for a creative pitch for the Singapore market and has invited incumbent BLKJ to pitch for the account. However, BLKJ is at this point choosing not to participate in the pitch, confirmed Rowena Bhagchandani, CEO of the agency. In a statement to
MARKETING-INTERACTIVE, Bhagchandani said: We thank StarHub for a long and mutually fruitful relationship and for the invitation to pitch. At this point, we have politely declined participation in the pitch. And we wish StarHub all the very best.
Meanwhile, Eva-Lotta Gothe, vice president of brand and marketing communications, StarHub also confirmed the pitch and said it was called to identify the best creative agency partner as StarHub s business transformation accelerates to meet the ever-changing market demands. Gothe confirmed that a few agencies have been invited to participate. “At t
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