ballpark is pretty accurate. reporter: do you estimate that you might spend even more some months? yeah. reporter: gina tulio and her family of four live just outside tampa. the metro area with the highest rate of inflation in the country, soaring to 9.6% in the last year. it doesn t seem to be slowing down. that s where the real concern is. reporter: she s feeling it with day care it went up by $30 a week. reporter: at the grocery store my eggs are a dollar more, and then i looked at the milk, and i was like, that s $1.50 more for the same gallon. reporter: and at the pump i m like, oh, my god, $4 i paid $4.09 today for gas. so reporter: is that the highest you ve paid? yeah. reporter: the biggest pain is at the rita s italian ice franchise she just opened. have you been to rita s before? really? you re in for a treat. reporter: she s getting ready for her supply costs to go up on everything from paper goods to
but here is in tampa, florida, they are feeling the squeeze even more. does that number sound about right to you? yeah. i would say in that ballpark is pretty accurate. do you estimate that you might spend even more some months? yeah. reporter: gina and her family of four live just outside tampa, the highest rate of inflation in the country, soaring to 9.6% in the last year. it doesn t seem to be slowing down. that s where the real concern is. reporter: she s feeling it with day care. it went up $30 a week. reporter: they are grocery store. my eggs are a dollar more. then i looked at the milk, skpeuf and i was like that s $1.50 more. and i paid $4.09 today for gas. is that the highest you paid? yeah. . and rita s italian ice franchise she just opened.
i m, like, my god, $4, i paid $4.09 today for gas. so reporter: is that the highest you paid? yeah. reporter: but the biggest pain is that rita s italian ice franchise she just opened. have you been to rita s before? really? you re in for a treat. reporter: she s getting ready for her supply costs to go up on everything from paper goods to sugar. this price is going to go up by 20%. reporter: she says she doesn t want to raise prices, but in order to do that, she has cut her entire salary. it has got to come from somewhere. so i just it is a really tough position, like, to be in as a business owner. so i just i ll take it for me. reporter: millennials like tullio and latinos have seen the steepest rise in living costs and the growing latino population here in tampa is outpacing the national average. in december, catherine bayes