ballpark is pretty accurate. >> reporter: do you estimate that you might spend even more some months? >> yeah. >> reporter: gina tulio and her family of four live just outside tampa. the metro area with the highest rate of inflation in the country, soaring to 9.6% in the last year. >> it doesn't seem to be slowing down. that's where the real concern is. >> reporter: she's feeling it with day care -- >> it went up by $30 a week. >> reporter: at the grocery store -- >> my eggs are a dollar more, and then i looked at the milk, and i was like, that's $1.50 more for the same gallon. >> reporter: and at the pump -- >> i'm like, oh, my god, $4 -- i paid $4.09 today for gas. so -- >> reporter: is that the highest you've paid? >> yeah. >> reporter: the biggest pain is at the rita's italian ice franchise she just opened. >> have you been to rita's before? really? you're in for a treat. >> reporter: she's getting ready for her supply costs to go up on everything from paper goods to