Flamin' Hot Scam: Did the Self-Proclaimed Flamin' Hot Cheetos Creator Sell a Spicy Lie? vanityfair.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from vanityfair.com Daily Mail and Mail on Sunday newspapers.
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The publisher of Richard Montañez’s upcoming memoir, “Flamin’ Hot: The Incredible True Story of One Man’s Rise From Janitor to Top Executive,” is moving ahead with the book after a Los Angeles Times investigation found Montañez was not involved in the creation of Flamin’ Hot Cheetos.
“During his 40+ years at Frito Lay, Richard Montañez repeated the story of his involvement with this product hundreds of times, in speeches, books, and media interviews,” Adrian Zackheim, president and publisher of Portfolio Books, said in a statement Tuesday. “Only now, just as his book is announced, are we suddenly hearing an alternate narrative about the development of this product, which seeks to diminish Richard’s contribution and to question the details of long-ago events.”
“Richard Montañez embodies the entrepreneurial spirit,” publisher says in a statement
Samson Amore | May 18, 2021 @ 7:40 PM
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Porftolio Books, the publishers of Richard Montañez’s upcoming book “Flamin’ Hot: The Incredible True Story of One Man’s Rise From Janitor to Top Executive,” said it stands by Montañez’s version of the story amid speculation Montañez might be lying.
The book is due out June 15. Portfolio Books publisher Adrian Zackheim told the LA Times Tuesday, “We are proud to stand with our author. Richard Montañez embodies the entrepreneurial spirit; we salute his dedication to inspiring people to own their own stories no matter what their circumstances.”