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The publisher of Richard Montañez’s upcoming memoir, “Flamin’ Hot: The Incredible True Story of One Man’s Rise From Janitor to Top Executive,” is moving ahead with the book after a Los Angeles Times investigation found Montañez was not involved in the creation of Flamin’ Hot Cheetos.
“During his 40+ years at Frito Lay, Richard Montañez repeated the story of his involvement with this product hundreds of times, in speeches, books, and media interviews,” Adrian Zackheim, president and publisher of Portfolio Books, said in a statement Tuesday. “Only now, just as his book is announced, are we suddenly hearing an alternate narrative about the development of this product, which seeks to diminish Richard’s contribution and to question the details of long-ago events.”