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Cartier s Tank Must is a revival of its secret icon

Some will say this is a headline that’s been coming, many more will step into the story without knowing what to expect. At Watches And Wonders, the watch fair taking place – via the web – in Geneva this week, Cartier has reintroduced its silent icon, the Tank Must. For contemporary style mavens who have been lauding the 1970s, Warhol-era original Tank Must, particularly in its burgundy-dialled livery, this will be a moment of mixed emotions: satisfaction that their appraisal of the dandyish design as a thinking man’s classic has been recognised with a reissue, but perhaps a little disappointment that their secret is now, finally, out. 

Montblanc Opens Experiential Flagship In New York – JCK

Share In April 2021, Montblanc will open a new “experiential flagship” in New York City on Madison Avenue at 59th Street which could serve as a blueprint for the company’s stores going forward. The Richemont Group–owned brand said in a statement that the 4,425-square-foot boutique “balances contemporary design and classic elegance” and promised that “at every turn, there is something surprising to discover.” The store’s decor prominently features the company logo, and its furniture was inspired in part by the art deco period when Montblanc was founded. Among the attractions: • The largest assortment of Montblanc writing instruments and leather goods in the United States.

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