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ICONS: Cartier Tank | HYPEBEAST

Cartier s Tank Must is a revival of its secret icon

Some will say this is a headline that’s been coming, many more will step into the story without knowing what to expect. At Watches And Wonders, the watch fair taking place – via the web – in Geneva this week, Cartier has reintroduced its silent icon, the Tank Must. For contemporary style mavens who have been lauding the 1970s, Warhol-era original Tank Must, particularly in its burgundy-dialled livery, this will be a moment of mixed emotions: satisfaction that their appraisal of the dandyish design as a thinking man’s classic has been recognised with a reissue, but perhaps a little disappointment that their secret is now, finally, out. 

Cartier Kicks Off Watches and Wonders With a Must-Have Take on the Tank

Cartier Kicks Off Watches and Wonders With a Must-Have Take on the Tank Esquire 2 hrs ago Nick Sullivan © Courtesy Based on the Must de Cartier watches that debuted in the 70s, the new Must Tank is a colorful (and very welcome) new addition. Welcome to Dialed In, Esquire s weekly column bringing you horological happenings and the most essential news from the watch world since March 2020. Popular Searches Covering the Swiss watch industry is always a welcome break from the relentless pursuit of fashion. SIHH, the high-end, by-invitation-only premier watch trade show now renamed, since 2019, Watches and Wonders Geneva sat for several years slap bang in the middle of the January menswear shows in Milan and Paris. It required, for the handful of us who cover both fashion and watches, mad dashes by train or car through the snowy Alps (very James Bond on a budget) right after the last Milan show, to get to Geneva and a temporary mind-switch from the macro to

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