It's data month, and we're examining the biggest questions related to its use in marketing. What are the groundbreaking ways you or your colleagues have used data to segment, target, discover, or understand audiences? How is that impacting campaigns and other aspects of your business? And what are the next developments (close or far-off) that will expand your capabilities even further?
Trust between advertisers and platforms is predicated on accuracy and honesty. With numerous examples of that trust being breached, to what extent does that trust still exist? We take a look as part of The Drum’s latest Deep Dive, The New Data & Privacy Playbook.
A longtime member of the Writers Guild of America, Washington University in St. Louis' Richard Chapman has written more than 200 hours of network television. But as the WGA gears up for its fourth strike in as many decades, Chapman wonders, will this time be the charm?