With nine out of 10 users following one or more brands on social media, brands clearly need to prioritize the cultivation of strong communities on social platforms.
While leveraging customer advocacy in marketing boosts brand loyalty and growth, doing so in a genuine, authentic manner that resonates with consumers can be challenging.
As the holiday season looms, brands can break free from standard conventions and push boundaries to create truly memorable and effective influencer marketing campaigns.
From crafting a compelling ad campaign to optimizing a company’s online presence, agencies can play a central role in guiding businesses through the holiday sales frenzy.