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#MarketingExcellenceAwards spills: Construct Digital builds plans to ready for post-pandemic era

  Construct Digital took home the silver for Excellence in Perfomance Marketing and bronze for Excellence in B2B Marketing for clients NUS at this year’s Marketing Excellence Awards. For its clients, the team was able to successfully get students to choose NUS as their institution of choice for MBAs. Charanjit Singh, managing partner of Construct Digital share with MARKETING-INTERACTIVE a sneak peek into 2021 plans. This interview is done as part of MARKETING-INTERACTIVE’s winners and finalists’ interview series for Marketing Excellence Awards 2020. To find out more about the awards, click here. What are some of the expectations your clients now have for your agency?

Surfside Launches Out-of-Home Advertising Measurement Tied to E-Commerce Purchasing

Share this article NEW YORK, Dec. 10, 2020 /PRNewswire/   Surfside Solutions Inc. ( Surfside ), a leading provider of advertising and data solutions focused on the cannabis industry, today announced its out-of-home ( OOH ) measurement tool as an added feature to the company s Motion Signals platform. Surfside s new capabilities provide advertisers the ability to understand the people who were in view of static and digital OOH placements, and tie that exposure back to digital engagements - specifically e-commerce sales to measure Return On Ad Spend ( ROAS ). By integrating key e-commerce trends that complement our data sourcing, we re able to provide a level of measurement to our clients that connects what s happening in the physical world with online shopping activity, said Jon Lowen, co-founder of Surfside. From there, advertisers have viable information that will help them plan more effective targeted marketing campaigns. We re excited to continue the buildout of our Mo

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