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Surfside Raises $4 Million to Build Out its Cannabis Data Activation Platform
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Surfside Raises $4 Million to Build Out its Cannabis Data Activation Platform
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15 Simple Ways to Help Your Employees Innovate (Even in Tough Times)
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NEW YORK, Dec. 10, 2020 /PRNewswire/
Surfside Solutions Inc. ( Surfside ), a leading provider of advertising and data solutions focused on the cannabis industry, today announced its out-of-home ( OOH ) measurement tool as an added feature to the company s
Motion Signals platform. Surfside s new capabilities provide advertisers the ability to understand the people who were in view of static and digital OOH placements, and tie that exposure back to digital engagements - specifically e-commerce sales to measure Return On Ad Spend ( ROAS ). By integrating key e-commerce trends that complement our data sourcing, we re able to provide a level of measurement to our clients that connects what s happening in the physical world with online shopping activity, said Jon Lowen, co-founder of Surfside. From there, advertisers have viable information that will help them plan more effective targeted marketing campaigns. We re excited to continue the buildout of our Mo