Lately, the conversation of the metaverse has been hot. The new world has allowed for new space to be created letting us live both virtually and physically. This has seen brands from a range of industries such as Armani Beauty, Nike and SCMP enter the metaverse world to connect with their targeted consumers. In Singapore, we also saw a metaverse wedding when the CEO of Bandwagon partnered up with The Alkaff Mansion in Singapore to hold a virtual celebration.
MARKies Awards Singapore 2021 shortlist announced Details
The results are in and the long wait is over! We are thrilled to announce this year’s finalists for the MARKies Awards Singapore. For a fifth year, this awards is here to honour agency excellence for the most innovative, creative and effective campaigns spanning Singapore’s entire marketing services industry.
Overall, this year s MARKies had 39 refreshed and new categories available for entry across two main segments - Creative Ideas and Media Usage. On top of the new categories such as Most Creative – Audio, Most Creative – Campaign Pivot, Most Creative – COVID-19 Response, Most Effective Use – Events (Physical / Virtual), Most Effective Use – Influencers / KOLs, we also introduced three talent categories, Best Account Manager, Best Art Director / Designer, Best Planner to recognise and reward outstanding talent in the industry.
Fuji Xerox SG hunts for integrated marketing partner Details 02 March 2021
Fuji Xerox Singapore is on the hunt for an agency partner to provide integrated marketing services. In a conversation with
MARKETING-INTERACTIVE, a spokesperson from Fuji Xerox said these services include, but are not limited to, content creation, digitally-led demand generation, campaign servicing, as well as development and execution/production of creative work. According to Fuji Xerox, it has invited five agencies for this closed pitch: incumbent MOI Global, 2Stallions, April 6, Construct Digital, and SPRG. The appointment will be for one year and an agency will be appointed between the end of March to early April.
Construct Digital took home the silver for Excellence in Perfomance Marketing and bronze for Excellence in B2B Marketing for clients NUS at this year’s Marketing Excellence Awards. For its clients, the team was able to successfully get students to choose NUS as their institution of choice for MBAs.
Charanjit Singh, managing partner of Construct Digital share with MARKETING-INTERACTIVE a sneak peek into 2021 plans.
This interview is done as part of MARKETING-INTERACTIVE’s winners and finalists’ interview series for Marketing Excellence Awards 2020. To find out more about the awards, click here.
What are some of the expectations your clients now have for your agency?