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Partnership for Responsible Addressable Media Invites Industry to Contribute Addressability Code For Collaborative Development
Submissions Must Support Consumer Privacy, Equal Access; Process Builds on Working Group Efforts by Hundreds of Companies to Develop Business Use Cases, Legal & Policy Guidance, Technology Standards
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NEW YORK, Jan. 15, 2021 /PRNewswire/ The Partnership for Responsible Addressable Media today extended an invitation to the advertising and media industry to contribute addressability code for collaborative development. All proposed contributions must be operational, support the advancement of new addressability and accountability standards, and fuel commercial innovation. They must also align with several principles based on those announced at launch, including consumer privacy, equal access, and interoperability. Any contributed code must be assigned to the Partnership or its designated representatives
Facebook wades into ‘Fortnite’ maker’s dispute with Apple
Facebook said it isn’t joining the lawsuit but helping with discovery as the case heads to trial next year
(REUTERS)Premium
Sarah E. Needleman,
, The Wall Street Journal
Social-networking company also dials up criticism of Apple’s plan to allow iPhone users to restrict access to personal data
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Facebook Inc. said it would assist the company behind the popular videogame “Fortnite in its high-profile legal battle with Apple Inc., as the social-media giant ramps up its own counterattack against what it says are the iPhone maker’s self-serving measures cloaked in the interest of privacy.
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December 16, 2020
On Wednesday, Facebook announced a challenge Appleâs new iOS 14 policy related to privacy changes, which Facebook claims âwill have a harmful impact on many small businesses that are struggling to stay afloat and on the free internet that we all rely on more than ever.â
In September, Apple announced that privacy changes would be coming with iOS 14, which would be enforced next year. This labeling shed a light on the information that apps can track about a user. Specifically, âApp Store product pages will feature a new privacy information section to help users understand an appâs privacy practices.â Moreover, on iOS 14, âapps will be required to receive user permission to track users across apps or websites owned by other companies, or to access the deviceâs advertising identifier. We are committed to ensuring users can choose whether or not they allow an app to track them.â
Some have lambasted the change, saying it will hurt the ecosystem s small, independent players. And even if certain players violate Apple s guidelines, it s unclear how that behavior would even be discovered, or whether they d be kicked out of the App Store for violating the rules.
Apple s change, which was supposed to launch earlier this fall but was delayed to give app makers more time to retool their advertising systems to comply, will take a privacy option that was previously buried deep in users phones and put it front and center when they open an app.
With the change, iPhone users will see a pop-up window in each app. The pop-up warns users that an app is tracking their data for advertising purposes, and gives them the option to block the app from doing so. For Facebook, for example, it would read, Facebook would like permission to track you across apps and websites owned by other companies, with an option to allow tracking or ask the app not to track. App owners also have