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Rural penetration help French car maker Renault to boost sales

Rural penetration help French car maker Renault to boost sales
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Renault Sales In India: Renault India rural sales share jumps to 38% in 3 years, targets good urban-rural mix, ET Auto

Renault Sales In India: During the fiscal year to March 2023, the French carmaker sold about 79,000 units in the country. Of this, about 30,000 units were sold in rural areas and about 49,000 units in the urban areas. This is an increase from FY20 when only 6,000 units were sold in rural areas while the urban sales were at 83,000 units.

Renault India strengthens its rural presence with customer-centric initiatives

NL Corresspondent Jammu Tawi: With innovative and comprehensive customer-centric efforts, Renault, the leading European brand in the country,has made significant inroads in the rural markets. The rural journey for Renault started in 2019, with the identification of new low-cost formats for showrooms, followed by the expansion of network infrastructure under the Project Vistaar’. Under

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