Project Vistaar aims to empower small retailers and kirana store owners by providing them access to a wide variety of food and fast-moving consumer goods (FMCG) products.
Campa beverages will be initially available in over 50,000 retailers and kirana stores, which will gradually expand to over 1 lakh retailers and kiranas.
Get latest articles and stories on Latest News at LatestLY. Riding on the opportunity in the cold beverages segment in rural areas, B2B e-commerce unicorn Udaan is planning to expand FMCG vertical reach six-fold to around 10,000 small towns and villages in a year, a senior company official said. Latest News | Udaan Plans to Expand FMCG Reach 6-fold to 10,000 Small Towns, Villages.