[PRESS OFFICE] The global advertising industry is currently experiencing a renaissance in the digital OOH space and while Covid-19 may not be the sole instigator, it has certainly been the accelerator.
#20in21 SME Initiative.
The initiative, which sees the media owner leverage its extensive network of nationwide outdoor media inventory to promote local businesses for free, is open to all SMEs in South Africa. The idea, explains Remi Du Preez, Commercial Director at Tractor Outdoor, is to “give these businesses a much-needed marketing boost, helping them to increase sales and secure top of mind awareness”.
This year also marks Tractor’s 20th birthday, and so the media owner intends to select 20 deserving SMEs from the total pool of entries. Each of these businesses will receive a package that includes advertising across Tractor’s OOH and digital OOH networks, as well as social media and online exposure. Of the 20, five selected ‘SME Heroes’ will each get an additional boost in the form of a branded video, PR and digital promotion.
Image: Tractor Outdoor uses dynamic DOOH, which is able to respond to changes in conditional data - like the weather
[PRESS OFFICE] Tractor Outdoor recently partnered with Unilever brand Vaseline to launch an exciting new campaign, which used dynamic digital out of home media (DOOH) to serve relevant creative to audiences, via the media owner’s extensive network of digital billboards.
Dynamic DOOH that responds to real-time data
Explains Remi Du Preez, commercial director at Tractor Outdoor, “Vaseline wanted to engage its market in a visually compelling way, offering consumers a tactile experience that would demonstrate how its skincare range gives one healthier looking skin.”
This week’s BIG move:
Calling all SMEs: Outdoor media owner to give local businesses
advertising boost to the tune of R8M
Tractor Outdoor is offering small and medium-size businesses (SMEs) their share of a collective R8 million in media exposure as part of its #20in21 SME Initiative.
The media owner will leverage its extensive network of nationwide outdoor media inventory to promote local businesses for free, and is open to all SMEs in South Africa. The idea, explains Remi Du Preez, commercial director at Tractor Outdoor, is to “give these businesses a much-needed marketing boost, helping them to increase sales and secure top of mind awareness”.