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Evolving and growing together is key to a thriving OOH industry

Information about alcohol abuse gathered during the Covid lockdown may prompt further changes to the Liquor Amendment Bill, says the Department of Trade, Industry and Competition. The Bill has been on hold since 2018.

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Mentorship: Helping women getting a foot in the door of outdoor

There has been an increase in women-owned start-up outfits entering the OOH industry, while the overall number of women entering the outdoor media arena has also risen.

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Forecourts: the perfect DOOH marketing opportunity

Facebook has become the biggest social network in South Africa, seeing its strongest growth yet in the past year - and overtaking Mxit for the first time.

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Getting more women around the OOH table

Let me say from the start that I do not think that there was ever any real intent by the out of home industry to exclude women; I believe the current status quo to be more a by-product of how the industry has developed over time.

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OOH trends: experts share three things we can expect to see in 2022

OOH trends: experts share three things we can expect to see in 2022
themediaonline.co.za - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from themediaonline.co.za Daily Mail and Mail on Sunday newspapers.

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